- Class: 1936
George Heinemann ’36, NBC executive who pioneered children’s programming.
George A. Heinemann (1918–1996) was a prominent American television executive and producer who began his influential career in Chicago.
Career in Chicago
Heinemann is best known for his pioneering work in children's and educational television while at NBC’s Chicago affiliate, WNBQ (now WMAQ-TV):
Ding Dong School: In 1952, he created this landmark preschool program hosted by Dr. Frances Horwich. The show was so successful locally that it became a national NBC network program.
Educational Innovation: He developed the first college-credit course to be televised by a commercial station.
Other Programs: During his time in Chicago, he was also involved in developing educational and public service programming, establishing a philosophy that children should be treated as sophisticated viewers.
Personal Background
Early Life: Born in Chicago on December 9, 1918.
Education: He attended Sullivan High School, graduating in 1936, and Northwestern University, graduating in 1941.
Later Years: He moved to New York in 1956 to continue his career as a program manager for WRCA-TV (now WNBC), where he later developed Shari Lewis and Lambchop.
Legacy and Honors
Heinemann received a Peabody Award in 1971 for his career-long dedication to children's television. He passed away in August 1996 at the age of 78.

George Heinemann ’36, NBC executive who pioneered children’s programming.
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